↳End of 2018 we were given the opportunity to work together with TBWA AMSTERDAM to work on the launching of the PUREBOOST GO and bringing it’s story to life. As a shoe built for street running, the opportunity was to create a campaign that was relevant and routed in culture. Authenticity was the most precious thing and we were able to come out with something that was a departure from where running campaigns have lived in the past. Most of all, the runners like the way we depicted their culture and had a blast.
The Sketchbook itself was fully handmade and then animated in stopmotion to showcase the creative process. In the end we came out with a piece that was unique, relevant to the running culture and follow the motto of the campaign “Designed for Changing Direction".
Art Direction, Graphic Design & Illustrationin collaboration with TBWA Neboko for Adidas.