ADIDAS PRODUCT EXPERIENCE PAGE is a concept that aims to elevate the presentation of premium products through EXPERIENCE & CONTENT.
PRODUCT EXPERIENCE PAGE CONCEPT
Adidas already captures product-centric campaign content for most channels. Extending content plans beyond Product Landing Page into Product Experience Page product imagery is the quickest route to improving the product experience.
Adidas to work with BU Content Planners to brief agencies on additional deliverables - alternate product views showcasing technologies, features & benefits. Shooting on-set at main campaigns ensures a seamless product experience across all digital touchpoints, from end to end of the media funnel.
t-s.co — Digital Concept, Art Direction and Design
in collaboration with Adidas.