↳Benjamin Moore / From online searching to real-world action in one seamless journey.

↳The Benjamin Moore catalog has over 3,500 colors. While this is an asset for professionals, it can be overwhelming for consumers, leaving Benjamin Moore open to commoditization and price wars.

This bring an opportunity to transform Benjamin Moore from a traditional paint store into a digital-first brand with DTC at the core.

Meet Dot. An intuitive, interactive paint assistant who will help you go from inspiration to completion. Coming in 2022.

Project done while working with the team at Elephant.a

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