LA LIGA 90 ANNIVERSARY campaign Art Direction is meant to feel inclusive and to demonstrate how football affects culture.

Laliga-sergio
Laliga
laliga-type-poster
poster-iniesta

LA LIGA 90TH ANNIVERSARY
CAMPAIGN ART DIRECTION

To celebrate the 90th anniversary of LaLiga i worked with Partners in Lisbon to create the visuals for the launching campaign. The main goal was to unify all the dialects of Spain in one single language that would become the language of football.

Also the LaLiga anthem would be written on the new born language and sang by spanish football players that represent each of the areas with different dialects.

t-s.co — Art Direction, Graphic Design
in collaboration with Partners Lisbon.