↳NEW—CO / Creating an identity for a subscription based news product for family offices.
↳Building this brand from scratch means that we had to go back to their core values and extract what’s unique. In this case Modernity and Freshness being the key values that were used to give this brand a unique personality.
Through the use of a punchy Blue and a Neon Yellow for details and contrasting against an either Off-White or Black background as a go to option, we convey both a contemporary and bold presence to NEW—CO.
On the typographic approach we option for a sharp grotesk (ZOOM PRO) with a lot or variability on the width and a serif font (ARIZONA PLUS) that is a bit more minimal for headlines.
Project done while working with the team at Elephant.
PRAÇA DE BOCAGE 67,
2900-276 SETÚBAL
PORTUGAL
+351 916 571 832
MESTRE@TWENTY-SEVEN.CO