ADIDAS PUREBOOST GO SS19 campaign was created to be relevant to and rooted in culture
ADIDAS PUREBOOST SS19
CAMPAIGN ART DIRECTION
End of 2018 we were given the opportunity to work together with TBWA AMSTERDAM to work on the launching of the PUREBOOST GO and bringing it’s story to life. As a shoe built for street running, the opportunity was to create a campaign that was relevant and routed in culture. Authenticity was the most precious thing and we were able to come out with something that was a departure from where running campaigns have lived in the past. Most of all, the runners like the way we depicted their culture and had a blast.
The Sketchbook itself was fully handmade and then animated in stopmotion to showcase the creative process. In the end we came out with a piece that was unique, relevant to the running culture and follow the motto of the campaign “Designed for Changing Direction".
t-s.co — Art Direction, Graphic Design & Illustration
in collaboration with TBWA Neboko for Adidas.